Top Beauty Retail Apps on iOS in South America: Q2 2025

In the second quarter of 2025, the top beauty retail applications on the iOS platform in South America showcased varied performance trends, as reported by Sensor Tower.

O Boticário experienced a dynamic quarter with weekly downloads ranging from 37.2K to 61.3K. Notably, downloads peaked at 61.3K in the first week of June. The app maintained a robust presence with weekly active users fluctuating between 613K and 896K, reaching a high in mid-May.

Beleza na Web: Cosméticos showed a steady download pattern, with figures oscillating between 12.7K and 16.1K. The highest downloads occurred in the final week of June. Active users reflected a fluctuating trend, starting at 238K and closing the quarter at 214K, with a mid-quarter dip.

Natura (Oficial) saw weekly downloads ranging from 10.9K to 18.5K, peaking in early May. Active user numbers varied throughout the quarter, with a notable peak at 258K in the first week of June.

Época Cosméticos & Perfumaria maintained a download range from 7.9K to 16.8K, with the highest downloads in early April. Active user counts showed a strong presence, peaking at 201K in early May and concluding at 179K.

Finally, SEPHORA: Maquiagem e Perfumes exhibited a download range from 6.6K to 17K, with the highest downloads at the start of the quarter. Active users displayed a consistent performance, starting at 140K and peaking at 164K in mid-June.

These insights reflect the dynamic nature of the beauty retail app market in South America, with varying trends in downloads and active user engagement. For more detailed insights, visit Sensor Tower.